Joe Nallen

I'm dedicated to using visual communications to connect people to the curiosities of the world we share.

My work is fueled by a passion for not only bringing scientific inquiry to life, but for making it mean something to everyone, everywhere. I lead creative strategy and multi-channel design for large-scale research initiatives, delivering cohesive experiences across print, digital, and exhibition platforms.

By combining scientific material, design, and storytelling, I aim to make complex information accessible, break down barriers to entry in the sciences, and create experiences that bring us closer to the discoveries, innovations, and mysteries that define our past and drive our future.

Professional Interests

Visual Science Communication Creative Direction & Identity Exhibition Narrative Development Research Storytelling Editorial Design Information Design & Data Visualization Accessible Interactive Media

Harvard

Design & Creative Consultant

October 2024 – Present

Lead digital designer for Harvard research initiatives and the Hum Sab Ek traveling exhibition at the Lakshmi Mittal and Family South Asia Institute. My work spans climate resilience and global health, with a focus on creating impactful visual narratives and interactive experiences. In this role, I work directly with Harvard research faculty and Harvard Graduate School of Design affiliates.

Core Skills

Visual Science Communications Exhibition & Experiential Design Narrative Design Physical–Digital Integration UX/UI Design
Project 1

Hum Sab Ek

Exhibition systems + digital curatorial companion + multilingual UX.

Overview

Hum Sab Ek (We Are One) is an immersive, research-driven traveling exhibition developed in collaboration with the Lakshmi Mittal and Family South Asia Institute at Harvard University.

This exhibition is inspired by the actions of poor working women in India, who have survived societal and state indifference through half a century of relentless organizing. Hum Sab Ek Hai (We Are One) is the rallying cry of the nearly 3 million strong Self Employed Women’s Association, thriving at the confluence of the labor movement, the cooperative movement, and the women’s movement.

The installations are based on research comprising 30 hours of oral histories and a survey of over 1000 households, examining the impact of the pandemic on the lives of the poor.

Hum Sab Ek has been shown at:


The exhibit will continue its worldwide travel in 2026, with stops in California, New Delhi, and Ahmedabad.

My Role

I serve as the primary designer responsible for translating research and curatorial content into public-facing digital exhibition experiences.

I designed and built the exhibition's digital companions, which includes a 15+ page website (still in development) and mobile curatorial notes translated into Spanish and French. The translated curatorial notes are accessible via QR codes on each panel in the exhibit.

Prior to this, I designed exhibition signage and visual assets adapted for different physical spaces and displays. I also designed the exhibition logo and beta website, which were shared at large academic conferences and used for fundraising efforts, exhibition applications, and editorial coverage.

In addition to hands-on creation, my consultancy involves providing design direction, constructive feedback, and creative expertise in service of curatorial goals. This work requires close collaboration with faculty, researchers, and design teams across Harvard.

Coming soon!

DESIGN SOFTWARE USED

Adobe Illustrator Adobe Photoshop Adobe InDesign Figma WordPress Phoenix Code
Project 2

Climateverse

Web design + information architecture + hierarchy system for climate research.

Overview

Climateverse is a Harvard-led research initiative that brings together fragmented climate data to support evidence-based decision-making in South Asia.

The project organizes complex data sources into an accessible framework for researchers, helping them better understand regional climate impacts while addressing challenges around data usability, privacy, and capacity.

My Role

I led the design and layout of Climateverse's primary public-facing landing page, shaping how the project's research, goals, and data framework are communicated to external audiences. I was fully responsible for the visual design, information architecture, and content structure of this page.

Working with Drs. Caroline Buckee, Satchit Balsari, and Andrew Schroeder, I organized technical material into a cohesive narrative that guides users through the project's purpose, methodology, and proposed impact.

The final design functions as both an introduction to the research and a navigational entry point for future tools and datasets.

Design Software Used

Adobe Illustrator Adobe Acrobat Phoenix Code Figma WordPress

Research Communications Manager & Creative Lead

November 2021 — January 2024

Working alongside research faculty at Harvard and senior leadership at Direct Relief, I led the design and communication of crisis response research, disaster situation reports, climate and public health research, producing visual systems, data stories, event materials, funding materials, presentations, and long-form publications that made data analyses useful for policymakers, global practitioners, and the public.

Core Skills

Science Communications Editorial Design Event & Campaign Graphics Narrative & Messaging Knowledge Co-Creation
Project 1

2023 CrisisReady Annual Report

Art direction + editorial writing + long-form publication design + data visualization.

Overview

CrisisReady, a research response platform at Harvard University and Direct Relief, operates at the intersection of climate resilience and public health. The 2023 Annual Report served as a critical tool to communicate our team's mission, research, and impact to a global audience of policymakers, humanitarian practitioners, academic leaders, and lay audiences.

The goal was to transform dense scientific research into an inviting and accessible narrative that would drive engagement and support future funding.

My Role

I served as the designer and writer for this project, leading the full conception, narrative structure, and production of the 70-page publication documenting the program's research and global impact. I wrote and edited the report's content in close collaboration with faculty and researchers, translating technical work into clear, accessible language for academic and policy audiences.

I created the complete visual system for the report, including layout, typography, color, and data visualizations. I also managed review cycles with principal investigators, and prepared final files for digital and print distribution. The report was shared at COP28, Harvard leadership briefings, humanitarian convenings, and in funding and grant efforts.

DESIGN SOFTWARE USED

Affinity Publisher Adobe inDesign Adobe Photoshop
Project 2

2022 CrisisReady Annual Report

Editorial design + visual systems + research synthesis.

Overview

The 2022 CrisisReady Annual Report documents a year of research and programming on emergency preparedness and disaster response. Focus spans the response and preparedness to natural disasters across the world, the analysis of refugee displacement during the war in Ukraine, wildfire relief in California, data privacy initiatives, and collaborations with public health and government partners.

Designed as a public-facing resource, the report brings together research findings, trend analyses, and new digital tools to support practical decision-making in crisis response.

My Role

As was the case for the 2023 report, I served as the writer, designer, and creative lead for the publication, overseeing the project from concept through final production.

My work was consistent with the following year's project: I wrote the report's content and developed its narrative structure and visual system (i.e. layout, typography, color, various data-heavy visualizations. I worked closely with researchers through iterative review cycles and prepared final files for digital and print distribution.

DESIGN SOFTWARE USED

Affinity Publisher Adobe inDesign Adobe Photoshop
Project 3

The Use of Human Mobility Data in Public Health Emergencies

Report design + editorial layout + digital publishing.

Overview

This research white paper synthesizes key insights from a four-part seminar on the safe, equitable, and responsible use of human mobility data in public health emergencies, convened at the Radcliffe Institute for Advanced Studies at Harvard University.

Bringing together experts from academia, industry, law, humanitarian response, and public health, the report explores how mobility data can inform decision-making while addressing ethical, legal, and privacy concerns.

My Role

I led the full design and production of the report, developing layouts, color palettes, visual , and visual hierarchies. copyediting, proofreading, and digital publishing.

I worked closely with organizers to shape a clear, accessible document that translates interdisciplinary discussions into a cohesive, public-facing resource, and managed its digital dissemination to support broad engagement across research and response communities.

DESIGN SOFTWARE USED

Affinity Publisher Adobe inDesign Adobe Photoshop
Project 4

Visualizing Care in the World's Largest Mass Gathering

Data visualization + information design for peer-reviewed research.

Overview

Below are three figures I designed for a peer-reviewed public health publication. Design was focused on legibility and hierarchy.

Data visualization showing percentage of presentations receiving antibiotic treatment.

Using Peer Benchmarking to Nudge Safer Antibiotic Prescribing

By embedding peer comparison and decision support directly into clinical workflows, lightweight digital tools can shift prescribing behavior at scale without increasing provider burden.

Variation in antibiotic prescribing across providers

Antibiotic Prescribing Lacks Consistency Across Providers and Sites

Prescribing practices vary dramatically across providers and sites, with some clinics prescribing broad-spectrum antibiotics for more than half of patients presenting with upper respiratory symptoms.

Variation in antibiotic prescribing across sites for upper respiratory tract symptoms at the 2015 Kumbh Mela.

Antibiotic Use Varies Sharply by Clinical Presentation

Antibiotic prescribing rates by syndromic presentation reveal widespread use for upper respiratory tract symptoms, despite strong evidence that most such infections are viral.

My Role

For a peer-reviewed publication in JMIR Public Health Surveillance, I designed and produced the data visualizations used to communicate research findings on public health and emergency response.

Working with Harvard faculty and directly from research data, I translated quantitative information into clear, accurate visual forms that supported the paper's analytical arguments and met the standards of academic publishing. I focused on clarity, precision, and visual restraint, ensuring that each graphic accurately reflected the data while remaining legible and intuitive for expert audiences.

The visualizations were designed to integrate seamlessly with the publication's layout and narrative, reinforcing the research rather than distracting from it.

Key Skills

Data Visualization Scientific Communication Information Design Chart Design Research Faculty Collaboration
Project 5

Event Materials

Branded templates and graphics for webinars, panels, and convenings.

Overview

My Role

Content coming soon!

Design Software Used

Affinity Publisher Adobe inDesign Adobe Illustrator

Stanford

Assistant Director of Marketing & Communications

January 2024 – Present

In this role, I help lead marketing and communications projects for Stanford Graduate School of Business Admissions. This involves developing integrated, multi channel campaigns, visual content templates, and other materials.

My work is designed to be clear, succinct, and informative. It's purpose is to connect prospective students with the GSB's programs and community.

Core Skills

Marketing Communications Visual Brand Strategy Content Strategy Social Media Design Campaign Development
Project 1

Social Media Graphic Design

Visual content systems + branded templates + campaign graphics.

OVERVIEW

Stanford GSB Admissions’ Instagram and LinkedIn channels were created to share essential admissions information and showcase the MBA and MSx experience through clear, engaging, brand-aligned content. The overall visual identity of Stanford GSB Admissions' social media channels is designed to be professional, informative, and motivational.

My Role

In October 2024, I launched Stanford GSB Admissions’ first social media channels on Instagram and LinkedIn, establishing new platforms to connect with and inform a global audience. I currently lead the channels' content strategy and visual direction, creating recognizable, bold, and reusable layouts, templates, iconography, color palettes, and typographic systems.

To support information-dense admissions content, I design clear, consistent multi-page templates with strong color and typographic hierarchies, ensuring clarity, accessibility, and ease of navigation, while remaining fully aligned with Stanford and GSB brand standards.

I continue to develop new content series and templates (for both static and video-based posts), and am responsible for measuring content performance on a monthly basis via comprehensive data reports.

Ask Admissions

Series

Posts that answer common applicant questions directly from the Stanford GSB admissions team to demystify the application process. Designed to communicate with clarity while maintaining a trusted, approachable tone.

Example Below: "What does the ideal Stanford GSB Candidate Look Like?"

Ideas that Changed the World

Series

Framing the school’s legacy of innovation through notable alumni achievements. These graphics are designed to be visually striking, yet have to balance text-heavy content with boldness. The series is intended to inspire and engage prospective students.

Example Below: Ideas that Changed the World: Roelof Botha, Eugene Jarvis, Mary Barra

GSB in a Word

Series

GSB in a Word is a series I launched to showcase the Stanford GSB experience through a creative lens, inviting students and alumni to distill what the community means to them into a single word.

Exmaple Below: GSB in a Word: Phuthi Tsatsi, MBA '24

Design Software Used

Adobe inDesign Adobe Illustrator Adobe Photoshop CapCut Canva (secondary) Brandwatch/Falcon (data analytics)
Project 2

Custom Coded Email Templates for MSx

HTML email development + responsive design + brand implementation.

Overview

Clear, consistent, and informative messaging is often our entry point for engaging prospective students, the primary audience for our marketing efforts. It’s important that these emails effectively communicate important information while maintaining the polished identity of the GSB.

When I started my role at Stanford GSB, the MSx Program was still using older email templates that closely mirrored the MBA emails. It was clear the layouts needed an update. The content was dense, hard to scan, and not well suited to how readers actually engage with email.

My Role

Below are custom-coded email templates I designed for the MSx Program, including those used for event announcements and monthly newsletters. These are regularly sent to global audiences of up to 62,000 recipients. The general layout and structure was developed using mock-ups I made on Figma. The templates themselves were built using HTML and CSS, then uploaded to our Slate messaging database so colleagues across our department could use them whenever necessary.

I set up to design more clear content hierarchies, refine the usage of color and fonts, and ensure that the templates were optimized for flexible layouts (especially mobile devices, which were prone to formatting glitches in previous versions). Not only was my redesigned email more streamlined, it clearly differentiated the MSx program from the MBA while remaining cohesive within the broader GSB brand.

The resulting designs extended beyond email, as well. Since launch it has served as a reference point for MSx-specific web, print, and other branded materials. The usage of the design elements across a variety of media has helped establish a strong and consistent external visual identity for the program.

Design Software Used

Phoenix Code (HTML/CSS) Figma Slate (Email Platform)
Project 3

Program Brochures

Editorial design + print production + recruitment collateral.

Overview

GSB Admissions brochures provide a concise overview of our MBA, MSx, and Deferred Enrollment programs. They're designed for both online and in-person use, and highlight key information for prospect students (i.e. program offerings, class profiles, and next steps for applying).

The brochures also give more detail on academics, community, and our post-graduation network.

My Role

I lead the visual design and layout for the brochures featured below. I created them in Adobe InDesign and used styling that is in alignment with Stanford and GSB brand guidelines.

I wanted to establish clear content hierarchies, use color to highlight and differentiate key information, and ultimately maintain a professional look and feel.

I make periodic updates to the brochures throughout the year as information changes or new information is released.

Since these brochures are also published to the GSB Admissions website, accessibility is a core consideration in this work. All layouts and color palettes are developed to meet WCAG-aligned contrast and accessibility standards for both print and digital formats.

Design Software Used

Adobe inDesign Adobe Photoshop Adobe Acrobat Web Publisher (Drupal)

Tufts

Communications & Design Specialist

May 2019 – November 2021

Led the creative direction and communications for research initiatives at The Fletcher School of Law and Diplomacy, focused on analyzing the progress of digital innovation across the world, its implementation, and its use in response to the COVID-19 pandemic. This involved translating policy and technology research into accessible visual narratives, digital experiences, and branded content systems that reached global audiences of policymakers, academics, and practitioners.

Later, when I transitioned to Fletcher's Central Public Relations and Marketing team, my design work expanded to include the creation of school-wide graphic assets used on websites, social media channels, and in print collateral.

Additionally, alongside the Director of Marketing & Communications, I led our team's content strategy and oversaw the maintenance of the main Fletcher website.

Core Skills

Research Communications Brand Strategy Visual Identity Design Content Strategy UX/UI Design
Project 1

Digital Planet

Complete creative rebrand + website redesign + digital experience relaunch.

Overview

Digital Planet is a research initiative at The Fletcher School exploring how digital innovation shapes economies, societies, and governance around the world. The project produces flagship research including the Digital Intelligence Index, which benchmarks countries on their digital evolution and trust ecosystems.

My Role

I led the complete creative rebrand of Digital Planet, developing a new visual identity system and redesigning the website from the ground up. This included brand strategy, logo refinement, color and typography systems, UI/UX design, and front-end development oversight.

Add more details about the scope of work, stakeholder collaboration, technical approach, and outcomes here.

Coming soon!

Design Software Used

Figma WordPress HTML/CSS Code Editor Elementor (WordPress) Adobe Illustrator (Logos) Google Suite
Project 2

Off the Charts

Editorial storytelling + data visualization + research narratives.

Overview

Off the Charts is a featured editorial section of the Digital Planet website that transforms complex research findings into engaging, accessible stories. Each piece takes a specific insight or dataset from the team's work and builds a narrative around it—combining data visualization, clear writing, and visual design to make policy-relevant research resonate with broader audiences.

My Role

I designed and developed the Off the Charts section, creating the editorial format, visual templates, and data visualization approach. I worked closely with researchers to identify compelling stories within their data and translated technical findings into illustrated narratives that maintained analytical rigor while engaging non-specialist readers.

Add more details about specific stories, design decisions, and impact here.

Coming soon!

Design Software Used

Figma WordPress Adobe Illustrator Tableau